Founder Cynthia Besteman was diagnosed with breast cancer in 2011. While undergoing treatment, one of her first actions was to toss out all beauty products containing unsafe chemicals and synthetic fragances, which left her with an empty medicine cabinet. 

Cynthia created Violets Are Blue because of a personal need for skincare that is natural, and safe for the body as well as the environment.

Violets Are Blue promises to carefully formulate every product, is safely tested (they only test on themselves, and do not source ingredients from any company that tests on animals), and to always use natural ingredients (no parabens, sulfates, alcohol, synthetic fragrance or any other non-natural ingredient).